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What makes for a successful public health campaign?

As public health campaigners know, it is one thing to identify a health threat, and something entirely else to actually do something about it.

Many of the nation’s most successful public health campaigns, such as deterring drink driving and getting drivers to buckle up, have relied as much on legislative action as education programs to raise public awareness and change risky behaviour. Others, such as the Grim Reaper anti-HIV campaign, captured the community imagination.

But not all health threats are as readily recognised, or elicit the same degree of political and community engagement and support.

Just what makes for an effective public health campaign will the focus of discussion at the 2014 Australasian Symposium on Health Communication, Advertising and Marketing, to be held in Brisbane on 30 September.

 The symposium aims to bring together speakers and participants with a ride range of expertise to share ideas and experiences about the design, implementation and evaluation of campaigns intended to change behaviour and improve health.

The event is being organised by the Queensland University of Technology, and speakers include experts in campaigning and communication from across Australia and internationally.

According to the organisers, the intention will be to foster links between people working in the area of health communications, with a special emphasis on “building collaborative links between agencies, researchers and campaign clients”.

For more information, visit: www.healthcam2014.com

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