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[Comment] Denicotinised cigarettes

Preventing smoking is crucial to public health. Countries that implement the WHO Framework Convention on Tobacco Control MPOWER tobacco control policies, which include high taxes, marketing prohibitions, smoke-free policies, media campaigns, and treatment for addicted smokers,1 can substantially reduce smoking prevalence. Such efforts are likely to be enhanced by the availability of consumer nicotine products, such as e-cigarettes, for use as smoking substitutes.2 However, since millions of smokers continue to die prematurely every year, and these deaths are avoidable, new policies to accelerate progress towards a world free from smoking are needed.