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[Comment] Offline: Japan’s daring gamble in an age of apprehension

How do you persuade a President or Prime Minister to take health seriously? The most common approach is one we use in The Lancet every week. We try to explain the burden of disease, disability, and risk facing people today and in the future. We hope to move the hearts and minds of policy makers by appealing to their sense of outrage. How can they bear the fact that so much unnecessary suffering exists among the populations to whom they are directly responsible? We try to publish research that offers solutions to these burdens.