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[Comment] Offline: The crisis in scientific publishing

Back in 1990, no one used the words strategy, brand, or monetisation. Scientific publishing was a gentle and languorous affair. Manuscripts edited by pencil. Page layout with scissors and glue. Proof reading over a pint of beer at our typesetters. And when the weekly issue went to press, a small toast made with a glass of sherry. The Lancet then occupied a beautiful rabbit warren of an 18th-century town house in Bloomsbury. You could see a blue plaque across Bedford Square marking the home of the journal’s founder, Thomas Wakley.