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[Comment] Partnerships with the alcohol industry at the expense of public health

Public Health England (PHE) and Drinkaware launched the Drink Free Days campaign on Sept 10, 2018.1 PHE’s partnership with the alcohol industry-funded body Drinkaware attracted widespread criticism before the launch when 46 public health professionals called for it to be halted.2 When this call was ignored, PHE’s alcohol adviser, Sir Ian Gilmore, resigned from this role. In his capacity as chair of the Alcohol Health Alliance, Gilmore said that the partnership was “more likely to improve the reputation of global alcohol corporations than improve the health of the nation”.