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[Comment] Reframing NCDs and injuries for the poorest billion: a Commission

In the post-2015 era, the Sustainable Development Goals have come to include non-communicable diseases (NCDs). And yet the world’s poorest people are still unlikely to benefit from this expanded focus. Despite efforts by WHO and many others, the development community has mainly understood NCDs as a problem linked to ageing, urbanisation, affluence, and lifestyle choices.1 This perspective is also reflected in some of the agreed global targets for NCD control.2