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[Correspondence] Alzheimergate: neither miscommunication nor sensationalism

In the Editorial “Alzheimergate? When miscommunication met sensationalism” (Sept 19, p 1109),1 I appreciate that The Lancet has acknowledged the critical role press officers play but having lifted the lid on the architecture of these stories it fails to convey the complexity. Far from applying “goodwill and hope”, seasoned press officers at Nature, Medical Research Council, and UCL recognised the potential for alarming headlines and worked hard to ensure the findings were communicated carefully with caveats emphasised.

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