Log in with your email address username.

×

Attention doctorportal newsletter subscribers,

After December 2018, we will be moving elements from the doctorportal newsletter to MJA InSight newsletter and rebranding it to Insight+. If you’d like to continue to receive a newsletter covering the latest on research and perspectives in the medical industry, please subscribe to the Insight+ newsletter here.

As of January 2019, we will no longer be sending out the doctorportal email newsletter. The final issue of this newsletter will be distributed on 13 December 2018. Articles from this issue will be available to view online until 31 December 2018.

[Correspondence] Another perspective on the Foundation for a Smoke-Free World

Much has, and is, being said about the Foundation for a Smoke-Free World,1 an independent foundation funded by Philip Morris International, but one elemental point has been overlooked. A principal focus of the foundation, as stated on its website, is on treatment of addicted smokers to decrease mortality, including promoting the switch to reduced-risk products, such as e-cigarettes. Geoffrey Rose, in his masterful monograph The Strategy of Preventive Medicine, pointed to the so-called risk paradox, giving the example “whereby it was seen that many people exposed to a small risk may generate more disease than a few exposed to a conspicuous risk.

email