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[Editorial] Where next for UK tobacco control?

July 1, 2017, marked the tenth anniversary of the entire UK becoming smoke free in indoor public places, an opportune moment for Cancer Research UK (CRUK) to provide an update on UK smoking prevalence. Compared with 2007, there are 1·9 million fewer smokers, a reduction from 21% to 16%. Smoking prevalence has never been so low, although there remain 8 million smokers in the UK. Importantly, the latest data show that the largest reduction occurred in the 16–24 year age group, although this could reflect a lifestyle switch from tobacco to the £1 billion UK e-cigarette industry among younger people.