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[Perspectives] Global Health Film Festival: media, impact, and social change

Telling the stories of people through film, television, radio, and other media is important for witnessing the realities of individuals’ lives in different settings and for promoting social change. Media campaigns can play a part in stimulating behaviour change and improving the uptake of health interventions, although measuring the effect of such campaigns remains a challenge. Interesting work is currently underway by researchers from the London School of Hygiene & Tropical Medicine (LSHTM) on a media campaign in sub-Saharan Africa that aims to help prevent and treat malaria, diarrhoea, and pneumonia in children, as well as encourage women to attend health facilities for childbirth.