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[Perspectives] How not to clone a mammoth

The first line of the US mule-training manual is said to read: “First gain the animal’s attention by striking it smartly between the ears with a stout stick”. For authors, their book’s title does the same job. I got some odd glances on the tube a while ago when I was reading a work provocatively labelled (in sixty-point capitals) The Wisdom of Whores which, despite the empty seats that opened up on both sides of me, is in fact an enthralling account of the epidemiology of HIV/AIDS. The most recent Diagram Prize for Oddest Book Title of the Year at the Frankfurt Book Fair was won by Strangers Have the Best Candy, which should also guarantee a seat on a crowded train.